SITA
PRODUCT DESIGNER
COMPANY
Netrin Sports
Technologies Pvt. Ltd.
TEAM
R&D Lead, Myself
DURATION
8 weeks
TOOLS
Adobe XD, Photoshop
Conqur - Redesign for a Wearable-based Athletic Performance Tracker
Developed by Netrin Sports Technologies, Conqur is a cutting-edge wearable-based fitness app designed specifically for athletes, coaches, and sports managers. It provides quantified actionable insights into physiological and performance parameters. In the early stages of start-up, I was brought in as a Product Designer to design Conqur's beta version.
Objective
Redesign and enhance the UX of Conqur in it's Beta version for improved user engagement and satisfaction.
Outcome
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Conducted in-depth UX research to inform a strategic overhaul and new Information Architecture.
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Reduced the clicks per session by 40% after optimizing and streamlining key user tasks.
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Personalized the UX experience with 10+ new features in the Settings section.
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Prototyped 60+ screens responsive in dark & light modes.
Research
To pinpoint critical focal points for the Beta version's enhancement, I defined the following research objectives after a team discussion with all the stakeholders:
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Understand why users return/do-not-return to the Alpha product.
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Assess the product for existing usability pain points and opportunities.
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Learn more about the various user segments and their individual needs.
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Identify competitors in the athletic fitness tracking market and relevant fitness UX trends.
The following research methods were chosen to tackle these objectives and provide a wholesome, in-depth analysis of the product, user, and market.
UX Audit
Through a technique called body-storming, I tried to emulate an athlete's typical environment and engaged in multiple sessions with the wearable to identify usability issues.
Insight: The dark Neomorphic UI was proving to be difficult to use in the sun, which may be a concern for many athletes who practice outdoors.
Personas
By analyzing user feedback from the Alpha version, I crafted personas for the 3 primary user segments: athletes, trainers, and sports managers; to understand their individual expectations.
Insight: Athletes mainly bought this product to quantitatively and scientifically care for their health, to improve their performance for an upcoming game or championship.
User Journey Maps
User feedback and team input helped craft detailed journey maps for the personas, illuminating the duration, challenges, and opportunities inherent at each stage of the session experience (pre, mid, and post).
Insight: Users don't seem to commit to logging in all their activities (eating, sleeping, etc.) during a session, which is key for accuracy of results.
Competitive Analysis
Analyzing the fitness tracking market offered valuable insights into how industry peers addressed common UX challenges. This prevented us from reinventing the wheel and allowed us to focus on our product's USP.
Insight: Ideas about how to keep the user aware of the device's metrics like battery charge, etc.
The Challenge
Initially conceived to be a sophisticated tool for performance tracking, Conqur's alpha version presented users with a wealth of data. However, as revealed by the UX research, the richness of data was counterbalanced by the complexity of its interface and the cognitive load it demanded from users. The key problem that we prioritized was trifold:
Confusing and time-intensive session experiences from data collection to report generation.
User reluctance in inputting activities, vital for the algorithm.
Incomprehensible health metrics and action plans post-sessions.
Ideation
Recognizing the need for more than superficial changes, we opted for a fundamental overhaul. We cleared the deck and thoroughly redefined the information architecture, crafting a lucid hierarchy that enables users to navigate the app effortlessly.
Low-fidelity prototype outlining the primary task flows for the redesign
Redefined the information architecture for clear user navigation. Simplified the login process and reduced task clicks.Implemented smarter data visualization for health metrics.
Pre-session
The onboarding experience was streamlined through a modular approach, integrating enhanced visual aids for the Login and body-metrics-entry. This minimizes cognitive burden and user overwhelm.
Mid-session
The Home screen was redesigned with a clear and prioritized layout,
emphasizing essential actions and real-time health metrics. The new activity-entry task flow reduces interaction time by 40%, with more intuitive icons and visual aids.
Post-session
The post-session report provides users with an integrated health overview, merging smart visualizations like comparative graphs and calendars with actionable insights. Users gain not just data as numbers but also narrative explanations for actionable performance improvement.
The Settings
The Settings section was meticulously expanded, incorporating 10+ advanced features to customize the wearable device, update body metrics, app UI (dark/light mode) etc.
Final Prototype
Reflection
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While I wish I had stayed for the usability tests, I was unfortunately not part of this project when the Beta Version was launched. However, based on feedback from the team after the launch, we realized that the streamlined activity log-in and home screens vastly improved session engagement.
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The actionable insights in the Reports section were also more practical and useful for the coaches and athletes, creating scope for future exploration in this segment.
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I would have also liked the opportunity to engage in a more hands-on manner with primary user research. Conducting interviews or workshops would add qualitative depth and focus to the next design iteration of Conqur.